This is a short and sweet help guide to the various sorts of aDigital Marketing which exist today. You can use these ideas as part of your marketing at this time. If you don’t do one of these sorts of marketing, consider adding it in your strategy.

Content Marketing

In many different ways, everything involved with internet marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products or services and or services.

Search Engine Marketing

This includes using both paid and unpaid content marketing to obtain people to call at your website or landing pages. You can use search words within this content, together with create ads with search words for paid marketing that specializes in search terms.

Social Media Marketing

This involves utilizing your social media platforms to market content for your audience by asking visitors to share, by sharing great content, and also promoting via ads the information you’re looking to share.

Search Engine Optimization

SEO involves while using the information offered by the search engines like google to optimize every page on the website, on your social media marketing platforms, and also on email platforms, so that google find you together with send your details to their audience.

Email Marketing

Really an element of content marketing, building a message list is a good way to market in your audience in a very captive way. You get them on the list, then you can target them more directly and personally those things you want them to get and use.

Affiliate Marketing

This is a good way for getting more backlinks for your online real estate investment. An affiliate will share your data to make sales and also a commission from those sales. Create a fantastic program with graphics and content, allow it to become cut-and-paste straightforward for affiliates in promoting you, and it’ll be successful.

Relationship Marketing

Today, building social network is very important that will help you build relationships with the audience within the digital age. The days of hiding behind your personal machine are over. You’ll need to have live events, webinars, and a lot of discussions together with your community to activate with them.

Pay Per Click

Most online marketers today have to pay for some marketing. The best type is PPC (paid advertising). This means you pay only when someone clicks the information you have. That way, you might have more of a chance to have them in your landing pages, content, and products. You can remarket in their mind once they come in your website too.

Over a lunch, of what now I wish had been nuts and grass, I had an interesting discussion with a friend on weight management and diet. I wanted to know his secret of losing 8 kilos in 2 months. As is usual in such cases, the losing party is enthusiastic and the gaining party is subdued. As I sat and listened with a subdued mood, I realized Email Marketing too has a lot to do with his secret. Downing another sugared-piping-hot-boiled-to-death chai, my mood was lifted as I began to think of Email Weight. What is Email Weight? Let me explain.

Many of us have a half acknowledged feeling of guilt about our weight. It’s like a fog that quietly creeps and settles on our conscience on Sunday nights after dinner. It’s a small persistent voice that tells us that we’ve had a tad too much to eat over the weekend. Weight creeps slowly on us till one day when we rummage around for that old denim jeans and realize that it no longer fits. The key to weight loss as my friend said, was a Digital Weighing Scale. Not analog, but a good digital weighing scale. Every few grams that my friend lost, he felt more successful. Even from an 80 Kgs to 79.9 kgs was a success since he was in the “70s” now. Every milestone made him even more motivated than ever. More than his diet or his healthier lifestyle the one thing that made a difference to his weight was that he could measure his progress to the gram. That he said was his secret. It is one thing to have a small voice telling you to go slow on the dessert to manage your weight, and quite another to regularly measure and improve your weight.

What you can’t measure, you can’t manage. Email Analytics Measurement Coming back to Email Marketing, the question I asked was what is your Email “Weight”? To answer that question you will first need to measure Email Marketing. Consider these Email Health Questions: “Do you measure your open rates and click rates? Do you know what Open rates you want to reach? What will you consider a good open rate? What will you consider a satisfactory click rate? What is your Email Cost per Click? How much time does an email newsletter visitor spend on your site vis a vis a display ads?” Only when you measure them can you guage how effective this channel is. You might say, that since we are into email marketing we naturally talk a lot about it and yes, maybe glorify it.

So here are some statistics. We measured the performance of Email vis a vis the other digital marketing channels. We measured the goals on the website like registrations, newsletter subscriptions, white paper downloads and cost per click across the channels. You can also measure time spent on website, pages viewed per visit etc as your benchmarks. Here is a telling report from our own Digital Marketing exercise: You see? Email has performed significantly better for us. Do you have an unhealthy email weight? You have an email weight problem if you are If you are never going to measure consistently some defined key parameters that make your email marketing a success you will be disappointed with the results. The key to having a healthy email weight is to measure, measure and measure.