Over a lunch, of what now I wish had been nuts and grass, I had an interesting discussion with a friend on weight management and diet. I wanted to know his secret of losing 8 kilos in 2 months. As is usual in such cases, the losing party is enthusiastic and the gaining party is subdued. As I sat and listened with a subdued mood, I realized Email Marketing too has a lot to do with his secret. Downing another sugared-piping-hot-boiled-to-death chai, my mood was lifted as I began to think of Email Weight. What is Email Weight? Let me explain.

Many of us have a half acknowledged feeling of guilt about our weight. It’s like a fog that quietly creeps and settles on our conscience on Sunday nights after dinner. It’s a small persistent voice that tells us that we’ve had a tad too much to eat over the weekend. Weight creeps slowly on us till one day when we rummage around for that old denim jeans and realize that it no longer fits. The key to weight loss as my friend said, was a Digital Weighing Scale. Not analog, but a good digital weighing scale. Every few grams that my friend lost, he felt more successful. Even from an 80 Kgs to 79.9 kgs was a success since he was in the “70s” now. Every milestone made him even more motivated than ever. More than his diet or his healthier lifestyle the one thing that made a difference to his weight was that he could measure his progress to the gram. That he said was his secret. It is one thing to have a small voice telling you to go slow on the dessert to manage your weight, and quite another to regularly measure and improve your weight.

What you can’t measure, you can’t manage. Email Analytics Measurement Coming back to Email Marketing, the question I asked was what is your Email “Weight”? To answer that question you will first need to measure Email Marketing. Consider these Email Health Questions: “Do you measure your open rates and click rates? Do you know what Open rates you want to reach? What will you consider a good open rate? What will you consider a satisfactory click rate? What is your Email Cost per Click? How much time does an email newsletter visitor spend on your site vis a vis a display ads?” Only when you measure them can you guage how effective this channel is. You might say, that since we are into email marketing we naturally talk a lot about it and yes, maybe glorify it.

So here are some statistics. We measured the performance of Email vis a vis the other digital marketing channels. We measured the goals on the website like registrations, newsletter subscriptions, white paper downloads and cost per click across the channels. You can also measure time spent on website, pages viewed per visit etc as your benchmarks. Here is a telling report from our own Digital Marketing exercise: You see? Email has performed significantly better for us. Do you have an unhealthy email weight? You have an email weight problem if you are If you are never going to measure consistently some defined key parameters that make your email marketing a success you will be disappointed with the results. The key to having a healthy email weight is to measure, measure and measure.

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Email marketing can be understood as a form of advertising where you are sending promotional messages to the prospective customers. And you send those messages in the form of Emails. This is a general perception that nobody has that much of time to respond to promotional Emails. There are millions of Internet users, and few thousand of them might take interest in your product and services. These become prospects and later customers. PDF manuals and computer programs and other resources . And after that you can make them your repeat customers also. All this can be possible if you turn to Email marketing services.

You can use various Email marketing services for sending different forms of promotional write-ups like greetings, newsletters, invitations, event information etc. These days newsletters are the most popular form of promotional message. They play an important role in Email Marketing. They are a cost effective way to communicate to build a strong relationship with the Internet audience. These specific Emails can offer a great technique to engage your audience in a conversation.

If effectively prepared, the newsletters can generate curiosity, educate the audience about your product or services and develop desire into them to be a buyer or prospect. You can take help from email marketing services company for the same. A good email marketing company can help in production of the newsletters. You can seek help for content creation, template design, newsletter distribution, process management and also newsletter list management.

Moreover, Email newsletters are extremely cheaper than sending paper newsletters through postal service. There is no cost of maintenance also. You can choose an Email marketing services company to get more knowledge about newsletters. In fact, Email newsletters fulfill the main motive of direct marketing which is one-to-one communication with the customer. So, choose it and start productive communication with your prospects.

As they say in the world of investing, “The trend is your friend”. This is certainly not good for stock investors, but it is great for MyInternetBusiness, (My Internet Business), aka: MIB. Why one online marketing “work at home” company is cleaning up in this economy.

In this gut wrenching economy we are in, there are several major trends now developing in the online marketing business. Overall, more people than ever are forced to seek out additional streams of income. Hundreds of thousands of people have either lost their jobs or fear that they soon will. Their home values have sunk by an average of 25% and their retirement accounts have lost as much as 50%.

It’s been recently reported that Google searches for phrases like; work from home, work at home, home based business, make money from home, make money online, and other similar increases 400% since this time last year. It’s seems like just about everyone is now looking for a way to generate more income. Since the job market is so weak right now, many are turning to the internet to try and find a way to make money at home on the internet.

MyInternetBusiness, MIB, is now seen by many as a life boat of sorts. My Internet Business is in the business of teaching people how to properly market online and make money from home. It’s said that over 95% of all the people entering into home based online businesses have zero online marketing experience. MyInternetBusiness happens to offer one of the most extensive online marketing training libraries. It assumes that everyone starts with no experience and walks them through each step, step by step.

In fact, Robert Hunter, one of the co-founders of MyInternetBusiness was quoted at the recent Wealth Summit Live event held in Orlando, FL, as saying; to some, MyInternetBusiness is viewed as a life boat, or a way to escape this sinking economy. It’s a clear way for many to rescue themselves from these troubled economic times.

Another important trend is also happening within the work at home, make money online, home based business industry. While many of these home based business opportunities have enjoyed success over the recent years, this economy is causing a shift within the industry itself. As an example, Global Resorts Network, other wise known as GRN is a work from home business opportunity. They offer one product; discounts on luxury travel at resorts and condos all over the globe. Global Resorts Network has long enjoyed good success thriving on the baby boomer trend towards increased resort travel.

However, with this u-turn in the economy, luxury resort travel is not on the top of many people’s minds these days. Today many have more pressing needs on their mind… like economic survival!

Interestingly, many of these home based business marketers are doing their due diligence and are finding out that My Internet Business offers a very similar travel package itself that many say is even better than that of GRN. The club offers similar savings at an even larger number of resorts and condos around the world.

Both Global Resorts Network and MyInternetBusiness offer the same top level entry fee cost of $2,995. However, savvy marketers are starting to discover the many differences in the programs. Here is a huge difference. Global Resorts Network only offers a $1,000 commission on a top level sale while MyInternetBusiness offers a whopping $2,000 on each top level sale. That’s no small difference.

Many marketers are also discovering that MyInternetBusiness also offers top level members a digital library of videos, audios, software, templates, eBooks, and other digital information valued at over $65,000. MyInternetBusiness members can resell the digital products and earn 100% of the profits on each sale. These wide differences in value offered by these two companies is what is driving more than a few Global Resorts Network members to join MyInternetBusiness. We can only hope My Internet Business is prepared to handle the increased growth that is headed there way.

It remains to been seen where we are all headed in this economic meltdown. One thing is for sure; smart people will always take the actions necessary and find a way to survive and even prosper in troubled economic times.

With marketing changing its dynamics from time to time, the significance attached to it has increased. As the world economy grew and technology like internet exploded to phenomenal levels, the word marketing was redefined. Marketing is no more just paying field visits or convincing the client about the product. Even telemarketing is now considered obsolete since phone users desist from taking such calls. The new tool in marketing is internet. It is said that the reach of internet marketing is high considering the penetration of computers and internet in the developed countries.

Internet marketing in Pittsburgh is no less compared to any other mature economy. The average rate of the e-transaction, including e-commerce, is equivalent to the national average.

The internet has spawned a plethora of firms that specialize in internet marketing. Just like advertising firms, now internet marketing is the buzzword. There are hundreds of internet marketing firms in Pittsburgh. Not only have they been successful in their operations and in achieving objectives, they have received multiple awards for excellent performance. These internet marketing firms have grown into full-fledged firms with specialization in various aspects of marketing. They also offer thousands of jobs in the Pittsburgh area, especially the locals.

The internet marketing firms specialize in many sectors. Initially, they hold meetings with the clients to decide whether the product should target individual mail users or general internet surfers. Companies generally prefer to advertise or market products on popular internet sites, search engines and portals. Marketing a product by mailing each person is not favored since such mails go down the filter as spam. Then the entire exercise will be lost. The end objective will not be achieved.

Internet marketing firms in Pittsburgh are known to reach the target audience since all of them are professionally managed. A majority of these firms are either launched by or maintained by professionals with prior experience in firms practicing traditional advertising and marketing.

It is easy to trace internet marketing firms in Pittsburgh. All of them are registered on the internet. They have their separate portals and websites detailing the services offered by them. The services can be checked out by visiting their respective websites. The internet marketing firms are also listed in the local yellow pages and telephone directories.

Usually, products from the fast moving consumer goods category, computer and peripherals, local services like flower delivery, banking information, credit information, subscription to various newspapers and publications, access to internet sites and public events are marketed online.

If you?re looking for an online business mentor, make sure that you do your due diligence before you make your final choice on whom to take advice from. After all, if you choose unwisely, you could waste a lot of time, energy and money following the wrong mentor on a road to nowhere.

But what should you look for?

Below you?ll find a quick checklist of 5 important characteristics that your online business mentor simply MUST have if they?re going to help you get the best results possible.

You?ll save yourself a lot of time, effort and money by choosing the right mentor from the outset. Plus, you?ll achieve the results you want with much less effort too.

So, here are the 5 important characteristics to look out for in an Online Business Mentor:

Characteristic #1: Solid Track Record

One of the main reasons for having an online mentor is that you are able to tap into their vast reserves of knowledge and experience. With their experienced eye, they can expertly guide you towards online success and help you to avoid unnecessary pitfalls along the way to building your internet business.

So ask yourself: How many years has this online mentor been successfully operating a business online? Does this mentor have a proven track record helping people like me to build their own successful online business?

Characteristic #2: Real Expertise

In addition to a solid track record you also want to make sure that your online business mentor is a real expert and not just a self-proclaimed ?expert?. Real expertise takes years – and even decades – to build and solidify. And it is mainly the depth of expertise of the mentor that will help you get the results you want as efficiently and effectively as possible.

But how can you tell a real expert from a pseudo-expert?

Ask yourself: Is the online business mentor regularly consulted by other well respected experts in the field? Have they demonstrated their expertise by being a published author on the subject? Are they invited to speak about online marketing by the media and their peers?

Characteristic #3: Mentoring Skills

In addition to a solid track record and real expertise about the subject area, your mentor should also be sufficiently skilled at mentoring people just like you. After all, it?s one thing for your mentor to know their subject inside and out and quite another skill set entirely for them to be able to mentor you effectively to get results. The more experience they have at mentoring people just like you to achieve the success you want ? the better.

So ask yourself: Does this online business mentor have extensive experience mentoring people just like me to achieve the type of results I desire?

Characteristic #4: Credible Testimonials

Anyone can claim to be a great online business mentor but you need to ensure that you see solid proof that they are as good as they say they are. How? Simple?

Look to check that your online business mentor provides you with credible testimonials from other people that they have already helped to get the type of results they?re promising to you.

Let their client testimonials tell you how good they really are!

Ask yourself: Has this online business mentor provided credible testimonials from clients to prove they can produce the type of results they?re promising to me?

Characteristic # 5: Impressive Lifestyle

One of the main reasons for using an online business mentor is for them to help you to grow your business so that you can also improve your lifestyle. Ideally, your mentor needs to be quite a few steps ahead of you in business and the rest of life so that they can help you to grow your business and lifestyle too.

So ask yourself: Is this online business mentor actually living the type of lifestyle I want? Are they the type of person I?d like to be mentored by?

Copyright 2006 Darren Dunner

Articles are the most effective way by which you can generate traffic for your website. You must have heard the phrase that ?Content is the king of any website?. Writing and submitting articles to article directories is a potent way of promoting your website, newsletter, or ezine. Today more and more people are using this technique to generate massive amounts of back links to their website, boost link popularity, get topmost positions in the search engines and flood their sites with an unstoppable flow of fresh visitors on a daily basis.

Importance of submitting articles to article directories

Article sites on the web provide free content for their website visitors. Webmasters who visit the article directories have permission to grab any article for use on their website, as long as the article is left in the original state and credit is given to the article author. For instance if you have submitted an Article to an Article directory and if a visitor of the article directory finds it useful and interesting he will publish it on his site in the same way as you posted your article in the article directory with a link pointing back at your site. In this way just one Article can result in thousands and thousands of back links to the Author?s website, resulting in tons of free and targeted traffic.

Tips while submitting Articles to Article Directories

Writing and submitting Articles to article directories are an effective way of promoting your website and generating more back links. There are certain points you need to keep in mind while submitting articles to article directories.

? Make sure to leave a link pointing back at your website in the resource box provided by the Article directory.
? Always submit your article to an appropriate category related to your website.
? Make sure to provide useful information through your article. Do not just promote your website in the article. This might result in declination of your article from the article directory.

Search engines love content and by writing more and more Articles and submitting them to Article directories you can only help your site grow. Every single day, more and more people are discovering how powerful Article writing can be for traffic generation and website promotion. As a result of this boom, article directory submissions are at record levels.

Writing and submitting Articles to article directories can not help you achieve the top most rankings in the search engines but also boost your site traffic in the major search engines.